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KEEP DOING RIGHT FOR A LONG TIME FOR THE NEXT GENERATION.

In order to sustain the Japanese tea industry, which has been in existence

for over one thousand years, we have given up on the conventional way

of tea farming and started to deal only in organic teas. It has been a

good 10 years since we started, a big chunk (actually 95%) of Japanese

tea is still grown conventionally. That may be inevitable for the

production of large quantities of PET bottled tea beverages. But we

believe in the potential of this 5% (it was about 2% when we started this

business) of organic Japanese tea. And we will be happy if we can pass it

on to the next generation with growers who share our belief and with

our customers, a planet that remains a better nature.

Chagoto Crew